We’ve Moved!

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The official Standards for Excellence Institute blog has moved! Our blog is now fully integrated into our new website at www.standardsforexcellence.org.

If you are a subscriber to our blog, be sure to sign up and continue receiving notifications of new posts.

You can also receive all our blog posts, as well as other news, by subscribing to our monthly newsletter.

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Congratulations To Our Latest Organizations!

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The Standards for Excellence Institute would like to congratulate an organization that recently earned or renewed their accreditation under the Standards for Excellence: An Ethics and Accountability Code for the Nonprofit Sector:

The Standards for Excellence Institute would like to congratulate the following organizations that have earned their recognition under the Institute’s Standards Basics program:

Learn more about the Standards for Excellence nonprofit accreditation and recognition programs.

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Increase Your Nonprofit Effectiveness With Exclusive Learning Opportunities

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The Standards for Excellence Institute is committed to helping you increase your nonprofit effectiveness and we are proud to announce that we have scheduled TEN exclusive learning webinars to our events calendar throughout 2016. In addition to two introductory webinars that provide an overview of the Standards for Excellence program, a series of topical webinars are available that delve deeper into specific areas of the Standards for Excellence code.

The Standards for Excellence Institute is committed to raising the level of principled and responsible nonprofit governance practices within the nonprofit sector. Our nationally-adopted Standards for Excellence®: An Ethics and Accountability Code for the Nonprofit Sector provides a model for organizations to implement so they can gain a deeper understanding of their effectiveness, improve their decision‐making and minimize risks. We have created this series of learning opportunities for nonprofit leaders, board members, and professionals to gain an in-depth knowledge of Standards for Excellence program and to attain the resources necessary to put it into practice.

Members of the Standards for Excellence Institute and Standards for Excellence Licensed Consultants are eligible to receive 50% off the registration price of every webinar! Members and consultants should login to their online accounts to obtain their exclusive coupon code prior to registering.

Not a member? Learn more and join to receive your discounts today!

In addition to this topical webinar series, three comprehensive Pass to Excellence seminars will be taking place on the east coast this spring. The Pass to Excellence seminar is designed for nonprofit leaders to acquire an in-depth knowledge of Standards for Excellence Ethics and Accountability Code and to attain the resources necessary to put it into practice. During the day-long seminar, our Standards for Excellence expert staff will work with attendees to develop a tailored work plan for each organization to implement key areas outlined in this vetted code. This plan will help leaders strengthen the management, governance, and operations of their organizations with concrete strategies and best practices. Attendees will also gain comprehensive strategies should they consider earning the Seal of Excellence through the Standards for Excellence accreditation program.

Members of the Standards for Excellence Institute are also eligible to receive 50% off the registration price of the Pass to excellence programs on April 27 and May 11! Members should login to their online accounts to obtain their exclusive coupon code prior to registering.

Not a member? Learn more and join to receive your discounts today!

Ready to increase your nonprofit effectiveness? Check out our events calendar for the full list of learning opportunities!

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Nominating the Right Board President

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We’re pleased to bring you this guest blog post about nominating your nonprofit’s board president, written by Susan Detwiler of The Detwiler Group.  Susan is a Standards for Excellence Licensed Consultant.  Standards for Excellence Licensed Consultants are an elite group of independent consultants that have been selected by the Standards for Excellence Institute and have received extensive training in using the Standards for Excellence code and program materials for the advancement of their work and the nonprofits and other institutions with whom they work.  To find a Licensed Consultant in your area, check out the online listing of Licensed Consultants. And be sure to follow Susan’s informative blog at detwiler.com.

Campaigns, Caucuses, Primaries & Promises……

It’s the quadrennial Presidential election season, and everyone wants your vote. 

While a contested election may be good for the country, doing the same for your nonprofit just distracts you from delivering your mission.

Especially if your entire organization is committed to the same mission and your whole board supports the strategic plan.

Then what makes a good nominee for president? What makes a good nominee for ANY officer on your board? These are the questions your nominating committee should answer.

Before asking WHO, figure out what your board president needs to do the job.

Here are a few questions to start you off:

  • What level of commitment and drive does our president need, in order to keep our plan on track?
  • What skills does our president need to be able to keep our board focused on the future?
  • What kind of president <-> CEO relationship will make it possible for us to achieve our goals?
  • What specific knowledge should our president have upon entering the role, and what knowledge can be acquired on the job?

Only after answering those questions, should you start seeking a president from among your board members. Because then you’ll know how to evaluate whether they’re ready for the job.

Similar questions can be asked about any board officer position. What questions would YOU ask, before contemplating a new secretary, treasurer, vice president?

The post was originally published by the Detwiler Group.  Susan Detwiler is a Standards for Excellence Licensed Consultant who specializes in strategic planning, governance, board excellence and facilitation. Located in the Mid-Atlantic, she works with agencies across the United States. Have some thoughts to share on this subject?  Get in touch with her at sdetwiler@detwiler.com.

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Congratulations To Our Latest Organizations!

The Standards for Excellence Institute would like to congratulate the following organization that has earned their recognition under the Institute’s Standards Basics program:

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Charity Inc.: Stand for Your Mission

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Marnie Taylor

The following post originally appeared in The Journal Record and was written by Marnie Taylor, president and CEO of the Oklahoma Center for Nonprofits, a replication partner of the Standards for Excellence Institute.

This week, the Oklahoma Legislature convened in the Capitol to consider policy and an unprecedented budget failure that will affect every citizen in our state. Last month, I spoke with a number of nonprofit leaders in Oklahoma and reminded them that as nonprofits, it is our duty to inform, educate, enlighten and empower through our missions. Whether we provide social services, education, arts and culture or other services, nonprofits can and must advocate for their missions.

While so much advocacy and public education happens at the grass-roots level, I also encourage nonprofits to start with their boards to stand for their missions.

While boardrooms are traditionally filled with conversation about fiduciary oversight and fundraising, advocacy must be a central part of that conversation.

Nonprofits should start by initiating a conversation with their board to help members understand the real impact of their missions. Through a depth of knowledge, nonprofit boards can set a vision that is aspirational and can attain a wide variety of community changes. Board members who understand the work of a nonprofit make better advocates and champions for their organizations. They can envision a world changed by missions and assess and develop better strategies to implement programs.

I encourage nonprofits to regularly educate board members about big-picture issues that affect constituents. On boards, learning about the greater realities and problems helped me make better decisions that were strategic and in the best interests of those we served.

I would also encourage nonprofits to make advocacy and public education a core function of a board and part of the culture and values of that organization. Draw board members together with common beliefs and values and then turn those into action. Engage the board at every meeting, encourage board members to utilize their own spheres of influence in advocacy.

Now, more than ever, organizations should work hard to engage all board members, staff, volunteers and consumers in the advocacy process. Decisions at the Capitol will have effects on our sector – regardless of an organization’s funding streams. Great nonprofits make advocacy and public education a priority, and there is no time like the present to ensure your board has a strong voice in the advocacy process.

The Oklahoma Center for Nonprofits has been a Standards for Excellence Replication Partner since 2006. Replication Partners are licensed to offer Standards for Excellence program materials, educational resources, training curricula, and public education information to nonprofit organizations in a specific location or group of affiliates. Visit www.oklahomacenterfornonprofits.org or www.standardsforexcellence.org/replication-partners/ to learn more. 

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2016 Class of Licensed Consultants Advance Standards for Excellence® Mission in Pennsylvania

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The Standards for Excellence Institute, an initiative designed to help nonprofit organizations operate more ethically and accountably, and the Pennsylvania Association of Nonprofit Organizations (PANO), the statewide association of nonprofits serving the Commonwealth of Pennsylvania and a licensed partner of the Standards for Excellence Institute, are pleased to announce the addition of four Standards for Excellence Licensed Consultants to Pennsylvania’s nonprofit community. Recently completing the comprehensive requirements of this program, these individuals are now licensed in every aspect of the Standards for Excellence program and are capable of assisting nonprofits throughout the nation.

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Standards for Excellence Licensed Consultants use their new, extensive knowledge of the multi-faceted initiative to help nonprofits strengthen their governance practices and exceed the rising demand for nonprofit accountability. They provide nonprofit organizations with organizational assessments, consulting, training, and assistance in the application process for national Standards for Excellence accreditation. Licensed Consultants may also use the Standards for Excellence training curricula and educational materials in all areas where the Institute does not have replication partners nationwide. Many licensed consultants will also work with licensed replication partners.

Libby Felten, CPA, CGMA, a new Licensed Consultant based in Spring House, Pennsylvania, offered, “In these times of increased competition and scarcity of resources, it is a privilege to become a Standards of Excellence Licensed Consultant to assist not-for-profits in differentiating themselves by attaining the highest standards in governance and management.”

“The Standards for Excellence licensed consulting training was enlightening and empowering.  I am honored to be amongst this elite group of consultants dedicated to strengthening the nonprofit sector through national best practices and standards. I look forward to working with the staff at PANO as we utilize the standards to elevate our clients’ operational competencies.” says Monica Gould, CMC, MBA.

Tish Mogan, Director of PANO’s Standards for Excellence program, states that “The Standards for Excellence program has assisted thousands of nonprofit organizations in strengthening operational infrastructure and governance practices. PANO’s Standards for Excellence Licensed Consultants multiply this impact tremendously.”

The Standards for Excellence Institute’s national Licensed Consultant program has grown each year since its inception in 2006. A searchable directory of consultants can be found on the Institute’s website.

Here are the most recent Licensed Consultants:

PANO is a licensed replication partner of the Standards for Excellence Institute. Standards for Excellence replication partners are licensed to use all program materials, including the Standards for Excellence code, educational resources, training curricula, accreditation program materials and public relations and public education information in a geographically defined area or for a specific group of affiliates, chapters, or related organizations.

The Standards for Excellence Institute will offer the next national Licensed Consultant program in the fall of 2016.  For information on applying to participate (applications available Spring 2016), complete the online request for information form.

The Pennsylvania Association of Nonprofit Organizations strives to amplify the impact of the community benefit sector through advocacy, collaboration, learning and support. We envision a vibrant, thriving community where people realize their highest aspirations. PANO works with nonprofits in PA to build capacity and create connections within and across sectors. To learn more, visit www.pano.org.

The Standards for Excellence Institute, an operating division of Maryland Nonprofits, uses the Standards for Excellence program as its vehicle for effective change. The Standards for Excellence program works to help nonprofit organizations act ethically and accountably in their management and governance, while enhancing the public’s trust in the nonprofit sector.  To learn more, visit www.standardsforexcellence.org.

Press Contacts

Contact: Amy Coates Madsen
Director, Standards for Excellence Institute®
443.438.2314, acmadsen@standardsforexcellence.org

Contact: Tish Mogan
Standards for Excellence Director, Pennsylvania Association of Nonprofit Organizations
717.236.8584, tish@pano.org

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Building a Nonprofit Website and Online Presence

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Ensuring your organization is taking full advantage of the web can be a daunting task. However, a good nonprofit website and strong online presence is crucial to managing an organization’s reputation and success. Nonprofits can promote their missions and services online using the following resources.

  1. Website. Your nonprofit’s website is the online storefront of your organization. When creating or redesigning your website, you’ll need to consider the following:
    • Budget. Simple websites can be designed by someone with moderate technology and design skills for next to nothing. Alternately, it is not uncommon for companies to spend several or tens of thousands of dollars to have a website built by a professional design firm. If you do opt to hire a professional web designer, be sure to do significant research and interview several firms before contracting one that can meet your needs and budget.
    • Features. Websites can be as simple as a brochure site that provides general information about your organization, or much more interactive and perhaps even linked to an internal database. Different features require a different level of expertise to implement, and will dramatically affect the cost and timeline of your site design. (Resource: How to Make a Good Nonprofit Website)
    • Domain and Hosting. You need to purchase at least one domain name and set up a hosting account in order to have a website on the World Wide Web. In most cases this can be done through one service provider and only takes a few minutes to set up. (Resource: Best Web Hosting Services for 2015)
    • Platform. WordPress is one of the most common web design platforms, but requires some technical knowledge. Wix and Squarespace are some alternatives that are ideal options for beginner designers. (Resource: Build A Better Website With These 7 Services)
    • Responsiveness. Online viewing on mobile devices has increased dramatically in a very short time, therefore it is vitally important your website is mobile-responsive. Not to worry, most designers and platforms are well prepared to provide responsive designs at no additional cost. (Resource: Why Your Nonprofit Should Have a Responsive Website)
    • Content. Content should be brief and concise, and written with your specific audience in mind. A good practice is to utilize images and videos on your site, but be sure to obtain the proper permissions or licenses from the image owners, as well as any individuals within the images, where necessary. (Resource: 10 Tips for Creating Captivating Nonprofit Websites)
    • SEO (Search Engine Optimization). Search Engine Optimization refers to keywords, tags and metadata within your website so browsers like Google and Firefox will find them and push them to the top of search results. Consider your resources and needs, and research effective SEO strategy, to determine how to effectively boost your website’s ranking. (Resource: Google Search Engine Optimization Starter Guide)
  2. Social Media. A good rule of thumb many nonprofits follow is to maintain a minimum of two social media profiles. Once you’ve established your profiles, research and implement strategies that will optimize activity and followings on each one. There is an abundance of free and low cost tools online that are designed to help manage multiple social media accounts. (Resources: 12 Best Social Media Management ToolsCanva Design Tool, Social Media Optimization)
  1. Blog. In addition to social media, you may choose to maintain a blog to provide more in-depth content and written work to your audience. A blog can exist separately or be embedded within a website, can act as an e-newsletter, and send content to your social media profiles. (Resource: The 18 Best Blogging and Publishing Platforms on the Internet Today)
  1. Email Newsletter. An email newsletter is a great way to engage with your audience more directly, especially if you have important announcements, events or calls to action. Mailing lists can be organized using existing contact lists, and placing signups on your website, blog and social media is a great way to get more subscribers (Resource: Top Email Marketing Software Products)
  1. Analytics and Alerts. While maintaining a diverse online presence is vital for any modern organization, it is important to review available data and analytics to ensure you online strategy is effective and reaching your ideal audience. Additionally, tools like Google Alerts send notifications based on keywords that can help to monitor your organization’s online presence. Resources: Google AnalyticsKloutGoogle Alerts)
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It’s February. Do you know where your strategic plan is?

We’re pleased to bring you this guest blog post from Susan Detwiler of The Detwiler Group.  Susan is a Standards for Excellence Licensed Consultant.  Standards for Excellence Licensed Consultants are an elite group of independent consultants that have been selected by the Standards for Excellence Institute and have received extensive training in using the Standards for Excellence code and program materials for the advancement of their work and the nonprofits and other institutions with whom they work.  To find a Licensed Consultant in your area, check out the online listing of Licensed Consultants. And be sure to follow Susan’s informative blog at detwiler.com.

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You probably spent time and money developing a strategic plan. Your board voted to approve it. Perhaps a board committee created it; maybe your executive director and senior staff.

Where is it now? That big report sitting on the shelf isn’t going to do your organization any good if it’s not a living document.

When did you last pull out the strategic plan and track your progress toward your goals?  When was the last time the board spent more than 10 minutes discussing that progress?

It’s a lovely plan, but…..

A plan without discrete steps, a timeline and accountability isn’t a plan. It’s a wish list. Here are a few tips for maintaining your progress, so that 3 years from now you can look back and say, “We did this!”

  • Make sure you have the will to accomplish the plan. This may seem obvious, but it’s often the first pitfall. “It’s a lovely plan, and really, this is what we want to accomplish. But…..we don’t have the money; the time; the people; the skills”…..whatever.  If you truly commit to the plan, then you find the money, the time, the people, the skills. It may not happen immediately, but it will never happen without making that commitment.
  • Make sure that someone is accountable for each step of the plan. They may not be the person who actually, physically does the work, but someone has to be on top of whether it happens or not. Otherwise, everyone thinks it’s someone else’s job.
  • Have those accountable people regularly report to the board. The entire board voted to move ahead with the plan; the entire board should be invested in whether the plan is being accomplished. If you have to report regularly, then you get it done. If it’s not done, then here’s your opportunity to talk about how to get back on track. 

“If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow.”  Phil Crosby

  • Regularly set aside time to discuss the overall progress, not just individual steps. Is the plan still relevant? Do new circumstances warrant changes? No matter how good your plan is, you can’t foresee everything that might happen in the course of three years. The government may cut funding. You may receive a huge bequest. Some new research may come to light.
  • Celebrate the milestones. It took a lot of work to craft the plan. It takes even more work to execute it. Recognize that work and what you accomplish. Tell your stakeholders about your progress. Let these celebrations create momentum to lead you to even higher heights.

Engage your board in keeping the strategic plan a living document. It may sit on a shelf, but it won’t get dusty. You’ll regularly reference it in board meetings, and watch the progress toward your goals. Potential board members will see your commitment, and want to be a part of your growth.

Theodor Herzl wrote,

“If you will it, it is no dream. And if you do not will it, a dream it is and a dream it will stay.

The first step is commitment. If you have the will, you can accomplish the rest.

The post was originally published by the Detwiler Group.  Susan Detwiler is a Standards for Excellence Licensed Consultant who specializes in strategic planning, governance, board excellence and facilitation. Located in the Mid-Atlantic, she works with agencies across the United States. Have some thoughts to share on this subject?  Get in touch with her at sdetwiler@detwiler.com.

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Building Families for Children Receives $100,000 from Donor and is Cited for ‘Excellence’

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Recent sealholder Building Families for Children announces today the receipt of a $100,000 gift from a private backer of the nearly century-old, faith-based nonprofit. The organization recently earned their accreditation under the Standards for Excellence program.

“This welcomed and generous donation will help us to do God’s work, which is lifting children and their parents out of poverty,” said BFC Executive Director Debbie Marini.

 The donor, who asked to be identified only as a “long-time admirer” of BFC, said, “Building Families has made a real difference for so many children over the years. It’s a wonderful organization and deserves support as it helps even more.”

BFC’s programs include: treatment foster care for traumatized youth; Safe Families For Children which recruits “host parents” to temporarily house and care for a child while their mom or dad deals with homelessness, or some other life crisis; mentoring of young adults aging out of foster care; and other initiatives to support at-risk families.

In December, BFC was awarded the Seal of Excellence from the Standards for Excellence Institute, which is part of Maryland Nonprofits. To earn accreditation, BFC’s programs, management, and financial practices were all subjected to close scrutiny by a jury of its peers.

The donation and Seal of Excellence come as BFC, founded in 1920, prepares for its 100th anniversary with a community-awareness campaign, “Countdown to 100,” which will feature fundraisers and public-service events.  “Countdown to 100” will highlight BFC’s past and offer a vision of its future as an agency that has helped more than 20,000 people while pushing to break the generational cycle of poverty.

About Building Families for Children: Willoughby McCormick, founder of the prominent Baltimore-based spice company that bears his name, helped establish Baptist Children’s Home of Maryland in October 1920. It later became known as Baptist Family and Children Services. A quarter century later, the faith-based organization was renamed Building Families for Children. In 1989, the organization moved its headquarters from Baltimore to Columbia, Maryland, to become more centrally located to its broad service area. Today, Building Families upholds McCormick’s founding beliefs that children do better in a home setting rather than in an institution, and that families are strengthened when embraced by their communities.

For more information on Building Families for Children and “Countdown to 100 Activities”, visit www.buildingfamiliesforchildren.org.

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