Our friends at GuideStar recently posted an informative blog on effective ways to communicate your nonprofit’s data visually when you lack professional design resources. The post, written by Matthew Scharpnick, Co-Founder and Chief Strategy Officer of Elefint Designs, outlines four common mistakes that “Doom Your Nonprofit’s Information Design.”
Most nonprofits aren’t blessed with their own in-house design teams. Resources are tight, so when it’s time to create an infographic for a report or a chart for your website, the task often falls on someone who isn’t trained in design.
If you’re that person, the task can be daunting. And the results aren’t always pretty.
As the co-founder of a design firm that works with nonprofits, I’ve seen a lot of do-it-yourself information design projects that could have been improved if they had only aimed to avoid making 1 or more of the 4 most common mistakes:
MISTAKE 1: INFORMATION OVERLOAD
When you’re tasked with designing an infographic or other data visualization, you should aim to organize your presentation around one main point — often something that is interesting or surprising.
You then build your piece around showing that key point and support that point with no more than…
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